I’m an experienced user-centric designer and full stack developer
I design and create multimedia, animations and web solutions

Started in 2017 to service SMME’s, startups and artisans; to assist in developing markets through creation and distribution of their content, educational material or digital services.

The unique challenges which confront businesses of the digital era have introduced a neccessity for carefully considered and executed means of brand communications. Digitality Interactive is focussed on playing an active role in a better, safer, digitally enhanced society and helping businessess to stay relevant in our rapidly changing landscape.

Through engaging audiences efficiently in the contemporary environment, we assist clients in leveraging automation and digital systems to their benefit. Together, we engage minds through the application of design principals, language, creativity, utilising either commercial or bespoke technology, and devoted appreciation for human biology, emotion and perception.

About Me

Hi, I’m James Donaldson, and I’m from Cape Town.

I’ve designed, produced and updated a true variety of commercial animated, web and other multimedia content and experiences for over 13 years.

Creating thoughtful, enjoyable multimedia experiences with innovative technology has been my lifelong passion. My trip through life has led me through experiential design agencies, a gaming company, and freelance projects. I often work in conjunction with a private network of talented individuals and businesses, and play an active role in collaborative web and animation projects for larger companies and organisations.


I offer a range of design and asset creation services, implementing user insights and fast-prototyping practices to explore user journeys. I begin with brainstorms and create blueprints before eventually polishing final artwork to deliver on-target, brand consistent creations in print or digital formats.


Beautiful websites to match your budget and requirements can modernise your services and create an interactive gateway to a global audience. Whether you’re seeking a single-pager, a comprehensive CMS, an ecommerce solution or a Progressive Web App, I can assist in planning and constructing a viable solution.


Animation is a potent tool for delivering impactful, complex messages. I create explainers, logo and title sequences, promotional videos and realtime visualisations. Breath life into your ideas or stories while effectively communicating them to an audience through the power of motion.

Beautiful solutions to challenging problems

If you have something in mind you’d like to explore, you can reach out through the Whatsapp contact button in the lower right screen corner, alternatively you can send a message through the contact page.
Digitality Interactive can help with:
  • Personal Branding
  • Corporate branding
  • Web sites
  • User interface design
  • Digital demonstrations
  • Video creation
  • SEO
  • Data gathering
  • Data visualisation
  • Sales funnels
  • Innovation
  • Web API service integration
  • Fast prototyping
  • Customer engagement
  • Automated services
  • Reporting
  • Interactive displays
  • Google services
  • Web hosting
  • Visitor information systems
  • 3d visualisation
  • Online marketing
  • Calculators
  • Mini-games
  • Interactive maps
  • Digital kiosks
  • Custom screensavers
Who I’ve created stuff for
  • Small businesses
  • Museums & galleries
  • Directory services
  • Design agencies
  • Digital creatives
  • Community builders
  • Suppliers
  • Engineering firms
  • Clubs & events
  • Online casinos
  • Mobile network operators
  • Game developers
  • Printing / Packaging firms
  • Promotion companies
  • Private practices
  • Product designers
  • Hotels & accomodation
  • Creative artists
Primary skills
  • Graphic, UI & UX design
  • Website development
  • Responsive web design
  • Motion graphics
  • 3D modelling
  • Video editing
  • Sound design
  • WordPress CMS
  • WordPress maintenance

Digitality is used to mean the condition of living in a digital culture, derived from Nicholas Negroponte's book Being Digital in analogy with modernity and post-modernity. Aspects of digitality include near continuous contact with other people through cellphones, near instantaneous look up of information through the World Wide Web, the third wave information storage where any fragment in a text can be searched and used for categorization, such as through search engine Google, and communicating through weblogs and email...

While in the tradition of Postmodernism in that they presume a decisive role for media in the formation of personality, culture and social order, they differ fundamentally from the analog critical theory, in that the audience has the ability to do more than create a personal idiolectic text, but instead is able to create new texts which reinforce the behavior of other participants.